TULSA, Oklahoma — The Tulsa business community and fitness industry are mourning the sudden and unexpected passing of Brandon Outlaw, owner and driving force behind Tulsa-based Commercial Fitness Concepts, a leading supplier and installer of commercial fitness equipment across the Midwest and throughout the United States. His death has sent shockwaves through the industry, leaving colleagues, clients, friends, and family struggling to come to terms with the loss of a respected entrepreneur, fitness professional, and visionary leader.
Brandon Outlaw was widely recognized as the founder and guiding mind behind Commercial Fitness Concepts, which grew under his leadership into the largest warehouse and installer of top-name commercial fitness equipment in the Midwest. The company became known nationally for supplying both new and used fitness equipment to gyms, schools, corporations, training facilities, and private individuals. It also earned a strong reputation for managing large-scale, nationwide gym installations for some of the most prominent brands in the fitness industry.
Outlaw’s success was rooted in his deep understanding of fitness from the inside out. A veteran bodybuilder, personal trainer, and gym owner, he brought firsthand experience and credibility to every project he undertook. His background allowed him to understand not only the technical side of equipment, but also the real-world needs of athletes, trainers, and facility owners. Clients trusted his insight, knowing he prioritized quality, functionality, and long-term value.
Those who worked closely with Brandon describe him as passionate, driven, and relentlessly committed to excellence. He was known for his hands-on leadership style, often personally involved in consultations, equipment sourcing, logistics, installations, and follow-up support. His willingness to stay engaged at every level of the business helped build strong relationships and positioned Commercial Fitness Concepts as a rapidly growing and highly respected force in the commercial fitness market.
Beyond his business achievements, Brandon Outlaw was deeply admired for his dedication to fitness, discipline, and personal growth. Friends and colleagues recall his strong work ethic, motivational spirit, and genuine desire to help others succeed. Whether mentoring younger professionals, advising gym owners, or supporting business partners, Brandon’s influence extended far beyond equipment sales. He played a meaningful role in shaping training environments and fitness cultures across the country.
The sudden nature of his passing has led to an outpouring of condolences and tributes from across the fitness and business communities. Many have shared stories highlighting his leadership, integrity, and the lasting impression he made through his work and character. His death leaves a significant void in an industry he helped shape and elevate.
As Tulsa reflects on this profound loss, Brandon Outlaw is remembered as a visionary entrepreneur, a dedicated fitness professional, and a man whose passion helped build countless gyms and training spaces nationwide. His legacy lives on through Commercial Fitness Concepts, the facilities he helped create, and the many individuals whose careers and lives he influenced.
Funeral and memorial arrangements have not yet been announced. The thoughts, prayers, and deepest sympathies of the community remain with Brandon Outlaw’s family, loved ones, and the entire Commercial Fitness Concepts team during this incredibly difficult time.
About the Author
